You know, at this point, I should know better than to challenge the historical accuracy of the 60s pop culture references on Mad Men.
The story so far: If you were around for last week's premiere episode, set in the spring of 1966, you may recall that it opened with a scene of a bunch of asshole copywriters at real life advertising agency Young & Rubicam dropping water balloons on Civil Rights protesters on the street below their Madison Avenue office.
Granted I was a kid at the time the episode was supposed to happen, but I didn't remember anything like it ever occurring in real life, and I lived in the New York City area in 1966.
But sure enough -- turns out the scene was written almost verbatim from a front-page New York Times story from the spring of that year.
More to the PowerPop point (i.e the mission statement of this blog), in last Sunday's episode, our anti-hero Don Draper goes to a 1966 Rolling Stones concert at Forest Hills Stadium, hoping to talk to Stones management (the late Allen Klein) about getting the band to do a TV spot for Heinz Baked Beans.
Draper (the great Jon Hamm, who directed the episode) finds himself in his first encounter with the youth culture, i.e., backstage with some teenaged Stones (proto-groupie) fans, and he tries to pick their brains. He also tells one of them --
-- that the Stones had done a cereal commercial in England three years earlier.
Now, I certainly remember a lot of '60s bands doing radio and TV spots -- for canned milkshakes, or Yardley makeup, etc. -- but the idea of the Stones doing something like that in 1963, before they broke in America, didn't sound right to me.
Goes to show what I know.
PowerPop to Mad Men creator Matthew Weiner: I will never second guess you again.
Amusing Postscript: In the aforementioned episode, the Stones blow Draper and his agency off; as Don leaves Forest Hills, somebody mentions that he wound up signing The Tradewinds for a commercial instead.
That would be these guys.