from Boys Don't Lie:
Much ink has been spilled excoriating The Knack for their role in what is often seen as the too-fast rise of power pop, and its attendant precipitous decline. Many critics noted the band’s attitude, all smirking and sneering, their refusal to grant interviews, and the sheer ballsy arrogance of Doug Fieger. In the documentary Getting the Knack, critic David Wild notes, “Something about this band exploding that big and seeming to take it only half-seriously rubbed people the wrong way.” Fieger has since insisted that “if The Knack hadn’t hit big, if Get the Knack had sold only as many units as, say, [Big Star’s] Radio City, they would have been revered today as a visionary cult act.” Possibly, but that isn’t what happened, and by the end of the summer of 79, critics and listeners alike were wearying of the Knack Attack. Wild says, “The Knack went from zero to ninety and basically became a car wreck very, very quickly. And I think it was mostly because of the media. We went from ‘gotta hear the Knack!’ to ‘Get the fuck outta here, Knack!’” San Francisco artist David Hughes launched a “Knuke the Knack” campaign which amused the band (until they sued), but the backlash (or, in the overwhelmingly pun-laden jargon of the day, the Knacklash) was much larger than that.